SAN NICASIO BEER
LOGO DESIGN AND CORPORATE ENTITY
THE ORIGINAL LOGO
The problem of the brand is its image. It is not as striking as other craft beers in the Madrid area, such as Cibeles beer.
THE REDESIGN PROCESS
This image shows some sketches with illustrative and iconic approaches and even changing the image of the dragon to San Nicasio himself, imitating other beers such as Franziskaner.
Different Styles of Beer from left to right: Dunkel, Blonde Ale, IPA, Zero and Strout