RODEO
Diseño e ilustración
01
ADOBE ART AND SOUL
My cover proposal for the Soul soundtrack vinyl
After the premiere of its new animated film Soul, Pixar decided to hold a contest with Adobe in which artists from around the world could create a proposal for the film’s soundtrack vinyl.
SKETCHES AND IDEAS
My main idea was to unify the 2 worlds (the Earth and the Great Beyond) with certain details from the movie or elements that were important to the characters. I looked for art references related to Jazz and Blues.
When I saw other proposals, I avoided everything previously mentioned and focused on an idea that I really liked: forming the figure of the protagonist with the Hello my name is stickers.
FINAL DESIGN
Comparison between the sketch and the final design
02
Leganés Monsters
Logo design and corporate entity
Leganés Monsters is a team that practices American football as a sport, especially in the modality of flag football. This team was born with the intention of making this sport known and practicing it.
The Monster
The word Monster is deeply rooted in the municipality of Leganés, since the mythical legend of the Loch Ness Monster (it would originate from Scotland) has always been linked by its pronunciation with this city.
It can be said that one thing has nothing to do with the other, but that confusion has been the cause of one one of the most characteristic and showy monuments in all of Leganés, the source of The Leganés Monster.
This statue was built in 2009 with the purpose of recalling that confusing thought that everyone we had as children and it made us believe that the monster lived somewhere in Leganés.
In addition to the statue of Nensi (that’s how the Leganés monster is called), we can find in the neighborhood of San Nicasio the famous dragon roundabout, and of course, the tradition of burning a giant dragon in the bonfires of the night of San Juan.
FINAL DESIGN
Leganés Monsters uniform
03
san nicasio beer
Local beer redesign
The redesign process
The problem of the brand is its image. It does not have a striking image like other craft beers in the Madrid area, such as Cibeles beer.
This image shows some sketches with illustrative and iconic approaches and even changing the image of the dragon to San Nicasio himself, imitating other beers such as Franziskaner
FINAL DESIGN
Different Styles of Beer from left to right: Dunkel, Blonde Ale, IPA, Zero and Strout
04
PICTAPIRE
Logo design and corporate entity
PICTAPIRE is a tool that is presented in physical format through a Pantone chart and in digital format with the creation of an app and both formats have a system of icons that are applied to a representation of the human body, speeding up the diagnosis, allowing the patient himself indicate his discomfort.
The reason and justification for the project
Communication is a problem for many people everyday. There are situations in the that it is essential to be able to talk to one person or a group of people.
One of these situations is in health center to be able to describe what happens to you or happens to another.
To try to pave the way, I have made this project that makes this situation something more bearable and simple for people, not only because there is visual support but also the symptoms are written in 5 languages in case the image and the iconography itself are not enough.
It is worth mentioning that this product will be aimed at both neighborhood health centers and hospitals, since the objective
it is the same: assist as much as possible in the diagnostic process.
THE NAME
The idea was that the name was related in some way to the wordless communication. At first i mixed words with symptoms, i searched names of gods and healers from different mythologies. Finally i mixed words from different languages.
The name PICTAPIRE is the mix between Picture and capire (understand in italian)
THE PRODUCT
The product has 2 formats: A Pantone chart for the physical format and APP for the digital format.
Both have some details in common and differences due to their format.
Male and female body
In the Arabic version the bodies are shown with clothes to be able to take them off in one click.
Symptoms from left to right: Pain, sharp pain, I can’t, itching, heartburn, swelling, burn, fever, stiffness, fluid, dizziness and twist
THE FINAL PRODUCT
05
Mundo animado
Logo design and corporate entity
Mundo Animado is a fictional exhibition about animation and shows works from 4 directors (Hayao Miyazaki, John Lasseter, Tim Burton and Jorge Blanco)
The project
The idea of the project was to create a fictitious exhibition and adapt the blueprints that were given to us to organize the exhibition in that space and create a brand to work on designing its logo and corporate identity
DIRECTORS
Booklet
APP
