SAN NICASIO BEER

LOGO DESIGN AND CORPORATE ENTITY
At San Nicasio Beer our craft beer is made without haste, with love and care, thinking and taking into account the value of everything made using homemade methods and taking care of the ingredients we use to make it.
 
I have created this redesign submission to attract a younger audience to discover this local beer.
The original logo

The problem of the brand is its image. It is not as striking as other craft beers in the Madrid area, such as Cibeles beer. 

The redesign process

This image shows some sketches with illustrative and iconic approaches and even changing the image of the dragon to San Nicasio himself, imitating other beers such as Franziskaner.

FINAL DESIGN

Different Styles of Beer from left to right: Dunkel, Blonde Ale, IPA, Zero and Strout