LOGO DESIGN AND CORPORATE ENTITY
PICTAPIRE is a tool that is presented in physical format through a Pantone chart and in digital format with the creation of an app with both formats have a system of icons that are applied to a representation of the human body, speeding up the diagnosis, allowing the patient himself indicate his discomfort.
The reason and justification for the project
Communication is a problem for many people everyday. There are situations in the that it is essential to be able to talk to one person or a group of people.
One of these situations is in health center to be able to describe what happens to you or happens to another.
To try to pave the way, I have made this project that makes this situation something more bearable and simple for people, not only because there is visual support but also the symptoms are written in 5 languages in case the image and the iconography itself are not enough.
It is worth mentioning that this product will be aimed at both neighborhood health centers and hospitals, since the objective
it is the same: assist as much as possible in the diagnostic process.
Qin dynasty Medicine dolls
In China in the 18th century, doctors were forbidden to see their female patients undressed, because at that time in China doctors could only be male. The female pacients placed behind a curtain in which they only showed their hands to indicate in the body of an assistant the affected area through a series of movements from which the doctor made his diagnosis.
So during the end of the Qin dynasty dolls were created so that it was not the presence of an assistant is necessary.
The doll was normally lying down and was made of materials such as jade, bronze, wood, or even lapis lazuli. The noblewomen customized them to
that they were more beautiful and luxurious.
Communi-Cards 1 and 2, developed in collaboration with the Department of Mount Sinai Medical Center Patient Representation and Richard Poulin, are tools of visual communication that facilitate communication between patients with impaired speaks and hospital staff.
Colorful, easy-to-understand pictograms located on the front of each card illustrate symptoms, medical, physical, and emotional needs, as well as indicate the specific healthcare professionals with whom the patient can talk. An alphabet is provided on the back of the card for the patient, caregiver
or family member uses it to spell out simple words or messages and is useda simplified human figure to indicate the location of a physical problem.
The card also contains simple one-word questions in English and a second language, such as Spanish, Russian or Japanese.
Communi-Card is currently being used in more than 150 hospitals and healthcare facilities in the United States and Canada
The idea was that the name was related in some way to the wordless communication. At first i mixed words with symptoms, i searched names of gods and healers from different mythologies. Finally i mixed words from different languages.
The name PICTAPIRE is the mix between Picture and capire (understand in italian)
The product has 2 formats: A Pantone chart for the physical format and APP for the digital format.
Both have some details in common and differences due to their format.
Male and female body
In the Arabic version the bodies are shown with clothes to be able to take them off in one click.
Symptoms from left to right: Pain, sharp pain, I can’t, itching, heartburn, swelling, burn, fever, stiffness, fluid, dizziness and twist